Session Spotlight: Best practices for multiple locations

Every year at GCUC, huge ideas take the spotlight on the main stage. But if you’re a seasoned attendee, you know the real gold often comes from the smaller, candid conversations between sessions. That’s where the Roundtables come in—and this year, Coworks is once again proud to be the sponsor.

These interactive Roundtables give you the opportunity to sit at a table (capped at 12 people per table) and have real, no-fluff discussions. Imagine diving into your most pressing industry questions with peers who’ve been there, done that—and learning from their wins and challenges. No presentations. No sales pitches. Just honest operator-to-operator talk about what works and what doesn’t.

As coworking continues to surge, many space operators are on the cusp of growth—going from one location to two, three, or even more. It’s a huge milestone, but it comes with equally huge challenges. That’s why Coworks CEO DeShawn Brown is leading a Roundtable titled:

“Managing More Campuses: Best Practices for Multiple Locations.”

This session is tailor-made for anyone eager to expand without losing the culture, community, and operational excellence that made the first space so successful.

“Expanding to multiple locations is more than just opening doors in new places,” says Brown. “It’s about scaling a culture, a community, and a member experience that feels consistent, while also adapting to the unique needs of each location. We’re going to talk about what works, what doesn’t, and what no one tells you until you’re in the thick of it.”

What You’ll Learn

• Operations – Tips for keeping everything running smoothly across multiple spaces.
• Culture – How to preserve your brand identity while adapting to local markets.
• Programming – Strategies to create events and initiatives that resonate across locations.
• Hiring – Building the right team to support growth—without burnout.
• And More – Bring your own questions and learn from fellow operators’ experiences.

Join the Conversation

Coworking’s future is bright—if you can navigate growth the right way. These Roundtables are your chance to connect, swap war stories, and pick up actionable tips from peers who truly understand your day-to-day challenges. If you’re heading to GCUC Boston 2025, don’t just sit in the audience—pull up a chair at the roundtables.

Ready to Dive In?

• Check out the full three-day program and see all the Roundtables and sessions by clicking here.
• Grab your tickets now at na.gcuc.co using the code MAGIC for a special discount.

We can’t wait to see you in Boston!